By Charlotte Heath | July 23, 2019 | 0 Comments

Five Guidelines to Writing a Good Cover Letter

Simple Recruitment have been using Indeed on a business platform for many years now, every now again we see some great tips provided by them and thought they would be worth a share. Here are five guidelines to writing a good cover letter, you can check out the full blog here;



Whether you love writing cover letters or view them as a chore, many hiring managers still rely on them to gauge an applicant’s personality, attention to detail and written communication skills. The key to writing effective cover letters is to follow instructions and communicate succinctly with an assertive voice.



  1. Customise your header based on the format of your application

If you’re writing your cover letter directly within an online job application, there’s no need to include your address or other contact information, as you’ve probably already typed that into other areas of the application form. If you’re including your cover letter as an attachment, you can use the same heading as your CV.


  1. Use an appropriate greeting

If you know the name of the hiring manager for this job, begin your cover letter by addressing them directly (Example: Dear Jane).


If you don’t know the name of the hiring manager, you can begin your letter with a simple “Hello,” or “Dear Hiring Manager,”. Research the company’s culture when deciding how formal your greeting should be. More formal introductions such as “To Whom It May Concern” or “Dear Sir or Madam,” can come across as too stuffy for some organisations, while greetings like “Hey!” and “Hi there,” are almost always too casual for a cover letter.


  1. Avoid generic references to your abilities

Whenever possible, tell meaningful anecdotes that match your skills to specific problem-solving activities or tangible business results you’ve worked on in your career. Any candidate can say they possess a desirable skill. To make an impression, you need to show hiring managers examples of your skills in action.


  1. Keep it short and to the point

Unless specified in the job description, there is no required length for a cover letter, so focus on the details that are most important for the job. Read the job description closely to understand the requirements of the job. Think of examples from your past that fit those requirements, including your proudest professional achievements. Choose one or two and match them directly to the desired experience or qualifications the hiring manager is looking for, using just a few detailed but concise sentences.


Don’t reiterate everything that’s on your CV. You want to focus on one or two anecdotes, expanding on how you achieved something specific.


  1. Always proofread before you submit